In 1989 two visionaries, John Paul DeJoria and entrepreneur Martin Crowley formed The Patrón Spirits Company with the singular goal of producing “the best tequila in the world”. Under the stewardship of DeJoria and former Seagram executive Ed Brown, a new distilling factory was built in Jalisco. With the guidance of the renown master distiller Francisco Alcarez, the new factory was designed as a state-of-the-art complex but with a core steeped in tradition. Patrón Tequila has since become the world’s number one ultra premium tequila, outselling it’s nearest competitor by eight times in the United States alone. In 2004 Patrón Tequila was recognized with the American Academy of Hospitality Sciences Five Star Diamond Award. Patrón is the first spirits brand ever to receive this prestigious honor. The Company’s headquarters are in Las Vegas Nevada.