In 1998, the Beverage Tasting Institute of Chicago conducted a blind taste test of more than 40 vodkas. They awarded points based on smoothness, nose and most importantly, taste. Of all the vodkas sampled, Grey Goose emerged victorious receiving 96 points out of a possible hundred and was awarded the only Platinum medal. If sales comparisons reveal anything, Grey Goose is set to become the worlds leading super premium Vodka, outselling traditional products from Poland, Sweden and Russia. Polish Premium brand ‘Belvedere’ sold 375,000 cases in 2002 and has grown an average of 35% over the past five years. However, upstart Grey Goose has exploded past the competition from a paltry 50,000 cases in 1997 to 1.15 million 9-litre cases last year. Such results were not anticipated from this humble grain vodka made in the Cognac region of France!