A New Zealand spirit which began as a hobby conceived in a garage on a few misspent weekends, 42 BELOW was the brainchild of an ex-advertising man who sought to harness New Zealand’s global reputation for cleanliness and freshness, and encapsulate this in a vodka with the same qualities. Made in the Scandinavian style, 42 Below is distilled for purity rather than over powering flavour. However, there is still the weight associated with Slavic spirits, but without the polarising heat. The raw material is wheat from the Canterbury Plains, which is then distilled twice, before being ‘washed’ with spring water, achieving a saturation level that brings a level of purity and freshness to the spirit. 42 BELOW is then distilled a third time, before being charged with charcoal to remove any last impurities and filtered ready for dilution with spring water. All vodkas, regardless of the quality attained in the distillation, will stand and fall on the water source, which contributes so much to the finished product. In this sense, 42 BELOW, like Grey Goose, is distinguished by a water source of astonishing quality. The vodka is diluted with water which springs from deep beneath the volcanic plateau in the centre of New Zealand’s North Island. This spring has been graded ‘Aa’ by W.H.O., the global body responsible for measuring water quality across the planet, signifying water of unparalleled cleanliness and purity.